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هناك تغيير شامل وزعزعة ملحوظة في الرواسخ الجندرية في الخطاب الدعائي الأميركي، فالرجال باتوا يتلقون زخما هائلا من الرسائل المباشرة، الواضحة الموجهة لتطبيع وتمرير دور الأب في كل ما يخص الأعمال المنزلية وتربية الأطفال. في العقود الماضية كانت المرأة أو الأم وحدها هي من يظهر في دعايات مساحيق الغسيل و«حفاضات» الأطفال وصابون التنظيف والتسوق لحاجيات المنزل ناهيك عن الطبخ والتحضير! الآن وبقوة كاسحة أصبح الرجل بطل هذه الدعايات بما لا يدعو لشك أو تلميح أن الأدوار لم تعد فارقة محددة أو منفصلة عن بعضها. فف

source http://wonews.net/ar/index.php?act=post&id=25618

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