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هندسة الرأى العام

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أعزائى القراء والباحثين والمعنيين بمتابعة الرأى العام وأصحاب المؤسسات والكيانات التى يزيد عدد موظفيها على عشرة ألاف موظف مما يؤكد ضرورة وجود جهاز علاقات عامة داخلية وخارجية قوى معنى بمتابعة الرأى العام وتشكيله وتوجيهه بما يعود بالنفع على المؤسسة وتماسكها الداخلى ، أهديكم خلاصة أبحاثى على مدار عشر سنوات فى مجال العلاقات العامة وبناء الرأى العام بما يخدم المؤسسات ويقوى جهازها المناعى تجاه أى أخطار محتملة أوشائعات مغرضة . فى البداية دعونا نتعرف على معنى الرأى العام ؛وهو توجه معين لدى مجموعة من ا

source http://wonews.net/ar/index.php?act=post&id=23989

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