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العلاقات الجماهيرية صمام آمان المؤسسات

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العلاقات الجماهيرية هى تلك الإدارة المعنية بالرأى العام وإتجاهاته وتشكيله أو تغييره بما يعود على المؤسسات أو الدول بتوظيف جيد لشرائح الجماهير النوعية . والعلاقات الجماهيرية أو إن شئت فقل العلاقات العامة الداخلية والخارجية هى المسئول الأول عن الجمهور الداخلى والخارجى للمؤسسات والدول ، ومتى تم وضع هذه الإدارة فى مكانها الصحيح وتمكينها عاد ذلك بالقوة والثبات والإستقرار فى الأداء الإدارى والتطوير والتغيير . وإنطلاقا من دراساتى ورسالة الدكتوراة فى العلاقات العامة والتخصص الدقيق فى بناء الرأى العام

source http://wonews.net/ar/index.php?act=post&id=23599

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